So you know the story, you're in the airport waiting on your flight to board so you go to the periodicals to see whats on stands, you pick up a magazine it has one interesting article but everything else is unappealing, you pick up another that has an interesting fashion spread or interview but everything else is wack. What if you could take all those areas of interest and create your own periodical to read? Cunning Agency and HSBC have come up with a very clever concept of Bespoke Magazines, basically the concept consist of an array of articles to choose from, the person picks them out, then the order in which they want them and from there the magazine is bound right there in the airport...So sanitary. Check out the video below to see more.
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